New Car

The smell of a new car is intoxicating. It reminds us of money and shiny objects. It evokes that golden period before repeat coffee stains, mouldy Tupperware, and our trunk’s transformation into a Good Will depository change the way we feel about our car. But it’s kind of a weird smell, right? It’s so different from chocolate chip cookies or eucalyptus or whatever else we identify as pleasant According to the Supair Drive Fragrance team, there is nothing quite like the smell of a new car and so they have created an exact replica of what your car smelt like the first time you stepped inside it. “The smell is mostly organic compounds in the vehicle off-gassing. Anything that is vinyl or plastic—the foam lamination on the seat surface, the plastic on the dash or on the door panel—it’s the volatile organic compounds (VOCs) coming out of them that causes that smell.” In other words, without the relationship to a brand new car, the smell would just, you know, smell.